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My Transformation Journey
Founder and Chief Strategist, Jill Cashman, has guided clients on internal and external branding and marcom strategies for over 25 years, working for various types of communications agencies. With a sharp mind, enthusiastic personality and visionary outlook, her versatility shines through having partnered with clients at larger Fortune 1000 enterprises to small and medium-sized companies, and non-profits.
In late 2023, she decided to take the plunge as a solopreneur. At first, taking baby steps and then finally a giant leap forward. She founded Dragonfly Strategic Growth Consultancy to help SMBs and NFPs who require an outsourced partner - an advisor, business coach or strategist - to help guide them, their teams and their brands in the right direction. She's driven by her purpose to help others see the potential in themselves, their teams and their brand. Just like the dragonfly, Jill brings unique perspectives with a 360-degree lens, a cultural wisdom to delve deep, foster self and people leadership, guide your strategic vision, evolve brand narratives and package solutions that contribute to performance improvement.
In a nutshell, over the years, she has helped organizations:
- define their value proposition, articulate their brand position, create their corporate identity and launch programs to drive awareness, shape perception and increase conversion
- improve employee experience (EX) and engagement through employer brand strategies, program design and internal communications
If you need a trusted advisor, collaborator, or objective third party on your transformation journey, reach out for a complementary 25-minute meeting to explore synergies.
Became intentional and took the leap to officially launch my solopreneur venture!
Biographies
Founder's Story
Jill’s career spans 25+ years in brand strategy and marketing communications, working with regional and national clients in B2C, B2B and B2T (business to talent). Her experience in strategy and account management provided the opportunity to delve deep into many sectors – from food & beverage, QSR and CPG, to insurance, technology and construction, from human resources to not-for-profit, to name a few. A commonality between all fields? People.
The agency world provided a foundation to hone skills in adaptability, time management, teamwork, problem solving, project management, communication and financial acumen. While the early years provided exciting experiences working with notable consumer brands, Jill says her most memorable and proudest achievements have been realized while partnering with companies on major organizational priorities – strategic planning, brand revitalization, stakeholder engagement and people initiatives. Programs such as revamping an onboarding program to reduce attrition, devising performance enablement internal communications to increase engagement, strategizing employee value propositions and employer brand strategies to increase employee and customer satisfaction, and co-creating a NFP’s 3-year strat plan through a collective ambition framework. A commonality between all projects? Change.
As a green twenty-something year old, Jill got her start in marketing because a great leader believed in her. He saw something in her that she didn’t realize was there. That little spark of belief was pivotal. Fast forward nearly two decades, and her first true leadership role offered valuable experience with an exceptional leader at the helm during a venture into the talent space. During her own journey of ups and downs, successes and mistakes, putting everyone else first and neglecting her own intuition, she dug into her inner calling and a purpose was born. “To help others uncover their hidden possibilities.” A commonality between all points in this journey? Potential.
Not one who settles for status quo, Jill is driven by stretch assignments and learning anything new. Enter the world of entrepreneurism. She founded Dragonfly as a solopreneur, completed personal and leadership development certification through LMI Canada and has joined SolutionStream as an LMI leadership development associate. She believes the winning formula for self and performance improvement is People + Change + Potential = Impact.
Jill studied at Memorial University of Newfoundland, completed a college diploma, graduated with a 2-year communications professional development certification, took an e-course through BrenéBrown COURAGEworks, and most recently completed an Indigenous awareness reconciliation course through the First Nations University of Canada, and mindfulness & meditation levels 1 and 2 program. She’s also being more intentional about her volunteerism, working with DARE to be YOUth charity and United Way Halton & Hamilton. She believes that the combination of lived experiences, reflection, willingness to change, being present, sharing kindness, exploring nature, being of service and remembering your why are the keys to create an abundant mindset with the most impact. She currently lives in rural Flamborough (Hamilton) with her husband, son and 2 dogs. Jill enjoys yoga, hiking, cooking, entertaining, volunteering, decorating and design, photography and supporting local businesses.